Lipton’s Tea Master Challenges Australians to Make the Perfect ‘Cuppa’
(Vocus) August 11, 2010
For centuries, people all over the world have pursued the perfect “cuppa” and with 22 million cups of tea consumed in Australia each day, there will certainly be some varying brewing methods!
To assist Australians in brewing the perfect cup of tea, Lipton has teamed up with Stuart Sanders, one of four Silver Tea Masters in Australia, to compile the Tea Connoisseurs Guide.
Designed for lovers of tea, the guide features Stuart’s insider trade secrets and a step-by-step guide to perfection.
“Most tea drinkers have been brewing tea for many years and feel they can already make a great cup of tea. However, how we learnt to make tea in our early years is not always the best method. The Tea Connoisseurs Guide dispels popular tea-brewing myths and shows you how to brew the perfect cup of tea,” Stuart Sanders said.
Many Australians steep tea in a pot believing this will create a richer taste. However, over-brewing will only create a tannic, bitter effect. To get the ideal aroma, colour and taste Lipton recommends brewing its Quality Black Tea bags for three minutes.
Adding milk before water is also a popular habit. Stuart believes this practice draws bitterness out of the tea bag leaving an unpleasant after-taste. He advises turning the kettle off as soon as it reaches boiling point, then adding milk. Water any hotter than 100°C will burn the tea leaves.
Lipton has been pioneering quality tea since 1890, when Sir Thomas Lipton set sail for Ceylon from Scotland in search of the finest tea leaves.
Since that time, Lipton has been instrumental in creating the popular tea bag and more recently, was the first tea company in Australia to source its tea from Rainforest Alliance Certified™ farms.
The Rainforest Alliance, an independent NGO, is a credible partner to endorse sustainability and its standards protect the environment, the rights and welfare of workers and interests of local communities.
“Since announcing our commitment to source Lipton Quality Black Tea from Rainforest Alliance Certified™ farms we have seen a significant increase in Australians purchasing Quality Black Tea. Sustainability and quality appear to be at the heart of today’s consumers,” said Andrea Martens, Marketing Director for Hot Tea at Unilever.
“Just 12 months after announcing our partnership with the Rainforest Alliance, over 30,000 global tea farms have already been certified by the NGO. As a company we are on track to achieve our goal of having all our tea sourced from Rainforest Alliance Certified farms by 2015,” Andrea Martens added.
Lipton Quality Black Tea sourced from Rainforest Alliance Certified™ farms is available in 11 Australian market leading products, including Lipton Quality Black teabags, Lipton Yellow Label teabags, Lipton Squeezable teabags and Lipton Intense teabags.
Lipton Quality Black teabags are priced at $ 2.99 for 50 teabags to $ 4.55 for 100 teabags.
For more information, images or to schedule interviews with Stuart Sanders please contact:
Jacinta Frilay
02 8281 3877
Jacinta [at] pulsecom.com.au
Lyndsey Gordon
02 8281 3839
lyndsey [at] pulsecom.com.au
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